No matter what area of public relations a graduating wants to pursue blogging is becoming a necessary skill. I must admit that I am slowly honing this craft, but all facets of the PR world are quickly embracing this communication outlet.
In a sea of press releases and attention stealing publicity stunts (and image polishing rehab stints), competition for available media coverage is fierce. A growing number of publicity seeking businesses are turning to the blog. Not only do average people read blogs (I check 2 everyday, a sucker for celeb gossip!), but journalists and editors are reading blogs to find new and interesting story ideas.
For businesses, blogging is providing an immediate, personal and low cost way for them to discuss issues and promote products with the public. However, blogging about where you work as opposed to for them can get an employee into trouble.
This link takes you to a really interesting article from the NY Times about blogging on the job. http://http://www.nytimes.com/2006/05/25/fashion/thursdaystyles/25intern.html?ex=1306209600&en=d6ba551d6bbfd13f&ei=5088
Basically what it boils down to is don't blog at work unless you are told to. While blogs can be an amazing PR and marketing tool, companies are quickly realizing that they can be detrimental if employees are blogging about the internal workings of the office. As a result, companies are adopting clear policies about what can and cannot be spoken about.
In my opinion though, as long as an employee isn't reporting scandalous info, than the "inside the office" blog could make the company more personable. I think that the higher-ups at Comedy Central were a little stuffy. What do you think?
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Remember Bill Brasky? I'm pretty sure he got fired for doing exactly this. You have to be careful!
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