I have been blogging this semester for an assignment in my public relations campaigns class. My teacher, Dr. Russell, explained that blogging is the wave of the future for public relations. And so, as aspiring PR professionals, she wants us to hone our blogging skills.
I get that blogging is becoming an important PR tool, but I do not understand how it works. So, I have done some research and hopefully I can present a clear summary of what blogging for PR means for those who don't understand, or at least for me.
I think that the need for PR blogging can be easily understood through the following points:
1. More and more journalists and news editors are reading blogs to find new and
interesting story ideas.
2. Journalists find blogs faster and more efficient than reading press releases.
3. Blogs can serve as a direct line to interested media outlets.
4. Blogs are a personal way to communicate with publics and can add a human face to
a company. This can create a conversation between company and customer.
5. Blogs are a way for a company to immediately address crisis if one should arise.
6. The "human face" can create a personal link to the company, as well as establish
trust and people will buy from people who they trust.
Hopefully this answers someone else's questions besides mine! Now for my last question...can I put blogging under the "Skills" section of my resume?
Go here for some ongoing dialogue about PR blogging. http://webproworld.com/viewtopic.php?t=29987
Go here to find out why I claimed my blog yesterday, go to the "How Visitors Find You" section, but read the whole article too!http://www.webpronews.com/insiderreports/2004/10/12/blogging-for-pr
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1 comment:
Yes, you can list blogging, but I think it would only be meaningful if you continue to update it. :)
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